ANNA MULOCK HOUWER

EMBARK ON GROWTH

Drawing inspiration from the historical riverbanks of Lisbon - where connections were made and futures were shaped - I harness the essence of commercial opportunity and collaboration to create value in the health vertical.

Meet Anna Mulock Houwer

I am a Lisbon-based board advisor in Life Sciences and Medtech. Ex PepsiCo and Novartis, I am a commercial strategist, business results maximiser, problem-solver and a doer. I am best known for two things: clear thinking resulting in a confident strategic direction, and the ability to catalyse real life actions and results. Fast.

I am on a mission to Inspire and steer business growth and innovation in healthcare. As a daughter of two specialized surgeons I literally grew up in a hospital. In the 1980s a regional Polish hospital was a grim and somewhat hopeless place. My dedicated parents worked tirelessly to save, prolong and improve lives with whatever means they had. I was there, watching, while learning to read in the nurses’ station.

Having lived in Poland, Germany, Switzerland and Belgium I have found my dream and purpose in Portugal. Multi-lingual, with vast international experience, I work globally.

I am a founder of 2 boutique consultancies which have been my workplace in the last 20+ years. I founded my first company, Ideatree, in 2003, long before it was fashionable to have a startup. Over the years, I have had the privilege to count some of the top global pharma and medtech companies among my clients. Today I work with boards and founders looking to scale in fast growth environments driven by technology and changing customer behaviour. 

Individually, as a human being, I am high energy, driven, enthusiastic, kind, and keen on maximising my time on Earth. I am a mom of two boys and an avid work commuter on both sides of the Atlantic. I am a hardcore skier recovering from a complex knee surgery following a skiing accident. A lifelong learner. Tech fan. Unpublished (so far!) poet.

I look forward to meeting you!

My Services

On a mission to inspire and steer business and innovation in health

Growth advisory

I am a strategy advisor and commercial excellence consultant for life sciences and medtech companies in Europe and the US with focus on growth and innovation . I have a deep, end-to-end understanding of the commercial strategy and the omnichannel launch, marketing and selling process in healthcare. My areas of interest include:

  • facilitating winning commercial strategies
  • creating customer value through digital innovation
  • collaborations to accelerate innovation
  • marketing capability building
  • proprietary ‘executive accelerator’ workshops proven to deliver business results every time.

Non-Executive Boards

I am an advisor and non-executive director to companies and non-profits adding value through strategic growth guidance and hands-on management team support. I also actively contribute to revenue generation and business expansion of my clients by orchestrating introductions to customers and strategic partners. Scaleups in life-sciences, medtech and consumer health and wellness will benefit most from a relationship with me. I have held several executive, non-executive and advisory board positions in the corporate, startup and non-profit settings and am open to more.

Business Development

I offer my senior and global relationships and network in life sciences and CPG to connnect your brand to new sales avenues and grow your business footprint. I facilitate introductions between founders and investors, set the stage for strategic collaborations and partnerships, fundraising and M&A. I have an exellent access and want to support you in your transformative scaling and growth.

Pro Bono Mentoring

I have a personal interest in igniting the journeys of high-performing people and ambitious teams. I do it for free to pay forward what was generously offered to me. As a pioneering woman and a fellow professional I am particularly interested in supporting young women in the achievement of their professional and personal dreams and goals.

Let's Team Up

To fuel growth and innovation in health

Results Maximizer

I am known for strategic acumen and clear thinking as well as the ability to translate strategy into brutally practical execution that delivers performance and business results.

Revenue Generator

I support companies in delivering sales because sales results open doors to elevation and expansion of people and companies in addition to being a cure to many (most?) problems.

High energy Leader

I am naturally high energy, present, focused and driven. My clients call me a 'rocket booster' referring to the energy, stamina and acceleration I bring to projects and interactions.

Excellent Networker

I enjoy privileged relationships with c-suite and boardroom leaders in global life science and CPG companies. This remarkable, high value, global network is a product of decades of service and trust.

My Clients

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